Search Engine Optimisation (SEO) is vital for all online businesses. SEO is the process of maximising the number of visitors to your website, by ensuring your site appears as high as possible in the list of results on a search engine for a particular keyword(s).
You may have a great looking website, but if a proper SEO strategy is not in place it will not be found through organic searches via search engines such as Google, resulting in no visitors or having to pay for every visitor you get (Pay Per Click).
The key to aligning your website or business so that it can be found is done through various methods. The services we offer in relation to this are outlined as follows:
Link building and tracking
Social media SEO advice
Google Analytics installation, reporting and training
Google Webmaster Tools setup
Website structure alterations
Robots.txt file setup
Website and SEO review
Competitors keyword analysis
Online strategy analysis
Meta data alterations (titles, descriptions, heading tags, alt text for images etc.)
There is no quick fix solution or one method that’s more effective than an other above, it’s a collective effort that requires time and a well thought out strategy. That’s where we come in and can help your business succeed and climb the rankings, giving it the best possibility of success.
Some companies will use ‘black hat’ methods to ensure a higher ranking in search engines. These techniques may get you the high rank quite fast initially but many search engines (particularly Google) see these as ‘spam’ and will blacklist your website from it’s index shortly thereafter.
We only ever use approved SEO techniques (‘white hat’) to improve your website’s visibility, so you can be safe in the knowledge that your business will continue to rank well and grow its visitors for a long time to come.